Lead CRM Campaign Manager (vervuld)

As a Lead CRM Campaign Manager you will involve designing, developing and maintaining CRM and targeted marketing programmes for the client, Albert Heijn.

You will work in a dynamic and fast paced environment and develop data driven solutions while being very customer centric. As a Lead CRM Campaign Manager you will be responsible for Campaign Management for all Customer Specific Marketing campaigns as well as developing and optimising processes for running campaigns – targeting, brief writing, data processing, quality control, reporting, automation, and designing the CRM roadmap in The Netherlands.

Main activities:

• Lead the implementation, development and optimisation of CRM in The Netherlands
• Lead the team: inspire creativity, deliver results, be customer centric
• Drive results in the form of redemptions, increased customer loyalty and ROI for all campaigns.
• Work with analysts to implement a test and learn approach, optimise the programme and drive better results, creating recommendations for the retailer and Symphony EYC.
• Single point of contact for internal and external teams regarding each CRM in The Netherlands
• Thought leadership, creating insight lead, results focused targeted marketing
• Deliver an annual CRM strategy and digital strategy
• Develop new targeted marketing programmes
• Present results back to the client
• Engage and influence senior client and internal stakeholders

Leading Solutions to Improve Customer Experience and Optimize Operations

Symphony EYC is a global leader in delivering benefits to retailers and manufacturers by utilizing customer insights to drive execution. By enabling a more engaged, consistent customer experience and optimized business operations, Symphony EYC partners with leading retailers and manufacturers in over 70 countries delivering increased margins, profits and customer loyalty.
In the Netherlands, EYC works exclusively for Albert Heijn.

• 2+ years of experience in leading a team and influencing senior people
• Experience in database marketing, one-to-one targeting, and campaign design
• Experience in Retail Marketing (preferably grocery/FMCG)
• Knowledge of local retail market
• Used to work with campaign management tools and data processing software
• Highly structured with excellent project management and planning skills and high attention to detail
• Commercial skills to create revenue opportunities
• Strong team spirit
• Good knowledge of MS Office, especially Excel

• Competitive salary up to €100K
• Personal training and development courses