CRM & Loyalty Analyst, Brussels (accomplished)

In the role as CRM & Loyalty Analyst, you are responsible for providing customer analytics and insights for defining offerings to attract, retain and engage customers, increasing overall lifetime value.

• Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
• Drive statistical analysis and data modelling to create insight led local offerings for engagement opportunities across multiple customer groups
• Drive performance analysis and optimization of local offerings/local Family benefits, rewards and engagement across multiple customer groups
• Collaborate with central CRM Hub on data/analytics and performance of all customer engagement activities, and deriving local insights
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
• Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals
• Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA.

• Deep knowledge of data governance, data analysis and statistical modelling.
• Bachelor or Masters degree in Business Inteligence, Marketing (Inteligence), Statistic, Mathematics, Psychology or a similar field.
• The ability to perform advanced analysis, draw conclusions from customer data and communicate effectively.
• Experience in working with SQL, R or Python.
• Keen to learn new tools and models and motivated to share your knowledge with IKEA peers.
• Strong prioritization and organization skills, a great eye for detail, a critical mindset and a curious attitude.
• Curious for customer behavior in relation to loyalty programs and CRM and have broad knowledge of performance marketing metrics.
• Motivated by increasing customer lifetime value and customer satisfaction by applying a customer first mindset.
• Strong interpersonal skills with the ability to build trustful relationships.
• Knowledge of English and French or Dutch.

• A challenging role in providing spot-on insights and advices.
• A competitive salary, 36 hours/week and an expanded renumeration package (incl. 13th month).
• A young and strongly motivated team.
• Great options for personal development.