Interim & recruitment
in data-driven marketing

CRM & Loyalty Analyst, Brussels (accomplished)

In the role as CRM & Loyalty Analyst, you are responsible for providing customer analytics and insights for defining offerings to attract, retain and engage customers, increasing overall lifetime value.

  • Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
  • Drive statistical analysis and data modelling to create insight led local offerings for engagement opportunities across multiple customer groups
  • Drive performance analysis and optimization of local offerings/local Family benefits, rewards and engagement across multiple customer groups
  • Collaborate with central CRM Hub on data/analytics and performance of all customer engagement activities, and deriving local insights
  • Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
  • Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals
  • Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA.

Your profile

  • Deep knowledge of data governance, data analysis and statistical modelling.
  • Bachelor or Masters degree in Business Inteligence, Marketing (Inteligence), Statistic, Mathematics, Psychology or a similar field.
  • The ability to perform advanced analysis, draw conclusions from customer data and communicate effectively.
  • Experience in working with SQL, R or Python.
  • Keen to learn new tools and models and motivated to share your knowledge with IKEA peers.
  • Strong prioritization and organization skills, a great eye for detail, a critical mindset and a curious attitude.
  • Curious for customer behavior in relation to loyalty programs and CRM and have broad knowledge of performance marketing metrics.
  • Motivated by increasing customer lifetime value and customer satisfaction by applying a customer first mindset.
  • Strong interpersonal skills with the ability to build trustful relationships.
  • Knowledge of English and French or Dutch.

What can you expect from IKEA?

  • A challenging role in providing spot-on insights and advices.
  • A competitive salary, 36 hours/week and an expanded renumeration package (incl. 13th month).
  • A young and strongly motivated team.
  • Great options for personal development.

Waarom je bij ons solliciteert

On behalf of IKEA Belgium, Smart Connections executes the recruitment and selection process for this CRM & Loyalty Analyst vacancy.


Brussels, Belgium


Marinka Hengeveld
T: (030) 2209 787
M: (06) 4682 0540

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Managing Consultant Recruitment & Interim


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