Database Marketeer (vervuld)

Marktplaats aims to be very customer centric which ensures CRM is very important to the organisation. The CRM Manager is setting up a customer lifetime value approach and aims to implement a strategy with a strong focus on personalization. Your chance to develop and contribute to this great opportunity!
As Database Marketeer your mission is to leverage all data available from internal as well as external sources to support the (Online) Marketing team in reaching its objectives. The current data models are build up externally, so your internal focus lies on analyzing and collecting data.

• Jointly creating workable insights, that will drive CRM objectives
• Advise & support all consumer e-mail marketing activities by:
• Utilizing internal databases, market & consumer research and trends to determine most profitable activities (e.g. next best actions)
• Defining clear KPIs
• Advising on experiments and tests executed by the CRM Manager
• Evaluating & reporting on the outcome
• Maintain and enrich marketing databases and monitor data quality
• Applying and further developing existing consumer segmentations and models
• Establish & maintain a CRM dashboard and provide periodical reporting to internal stakeholders

Since its inception in 1999, Marktplaats.nl has become one of the most popular and most visited Dutch websites. Marktplaats aims to create opportunities by connecting consumers and businesses. Each year, over 100 million classifieds listings are published on the site, advertising a wide variety of products and services, ranging from cars to clothing and from carpenters to consultants. Marktplaats features a transparent organization that combines the typical Dutch entrepreneurial spirit with international expertise and knowledge. Its representatives share a passion for innovation and technology, driven by a customer centered focus. Marktplaats is part of the international eBay Classifieds Group.

You will be part of the Consumer Insights & Analytics Team which support Marketing, Operations & Product formulating and executing on the joined strategic and tactical business objectives.

• Masters Degree or equivalent
• Most important: CRM experience! At least a few years of experience in database marketing or customer intelligence.
• Experience with SQL is inevitable. Experience with e.g. SAS, Tableau, Google Analytics would be nice. However, more important is your eagerness to develop your tooling skills.
• You love to work with large datasets and you know how to bring structure into data.
• You feel comfortable in a proactive expert role.
• Fulll time availability (40 hours a week).

Next to the inspiring environment and the customer centric ambitions, you will be rewarded by a good remuneration and additional package (60-65K + 10% bonus).